Work

Twelve invented case studies across brand, experience, media, data, and commerce. Filter the ledger, then read the case blocks below.

Client	Year	Practices	Project	Metric
NONorthline Outdoor Retail	2023	Brand, Commerce	A sharper trail for a regional outdoor brand	38%
MHMeridian Health Group Healthcare	2022	Experience, Data	Patient portal that clinicians would actually use	27%
CFCascade Federal Credit Financial services	2024	Brand, Media	Membership growth without sounding like a bank	22%
VEVoltara Energy Retail Energy	2023	Media, Data	Acquisition efficiency in a noisy energy market	34%
BGBrightspan Grocery Grocery	2021	Commerce, Experience	Omnichannel checkout that matched the aisle	29%
KIKeller Industrial B2B industrial	2022	Brand, Experience	B2B site that sales would send to buyers	3.4x
HHHarborline Hotels Hospitality	2021	Media, Brand	Leisure demand after the quiet years	24%
SPSummit Peak Apparel Apparel	2024	Commerce	Shopify Plus migration without a sales cliff	0
LBLumenfield Biotech Life sciences	2023	Data, Brand	HCP content hub with measurable engagement	2.8x
PWPrairie Wire Telecom Telecom	2020	Experience, Media	Regional acquisition that felt local	33%
OROak & Rivet Home Home	2019	Brand, Commerce	Marketplace presence plus an owned brand home	28%
CLClearpath Logistics Logistics	2018	Data, Experience	Shipper portal analytics sales could demo	46%

Case details

Northline Outdoor

BrandCommerceRetail2023

A sharper trail for a regional outdoor brand

Retail lifestyle interior — Photography language reference for DTC

Repositioned Northline for DTC growth and rebuilt the commerce stack on Shopify Plus.

Challenge

Northline's catalog had outgrown a dated brand system and a fragile storefront. Wholesale still mattered, but DTC margins needed to climb.

Approach

Partner team rebuilt the brand platform, photography language, and a Shopify Plus storefront with cleaner merchandising and loyalty hooks.

Outcomes

38%DTC revenue lift, year one

2.1xEmail revenue contribution

41%Faster PDP load on mobile

Meridian Health Group

ExperienceDataHealthcare2022

Patient portal that clinicians would actually use

Analytics workspace — Measurement and portal instrumentation

Redesigned the patient experience and instrumented the funnel for a multi-clinic group.

Challenge

Portal abandonment was high. Marketing could not see where patients stalled between search and scheduled visit.

Approach

Experience redesign plus GA4 and CRM event mapping so ops and marketing shared one journey view.

Outcomes

27%Fewer abandoned registrations

19%More completed appointments

12Shared KPIs across marketing and ops

Cascade Federal Credit

BrandMediaFinancial services2024

Membership growth without sounding like a bank

Brand system exploration

Brand refresh and full-funnel media for a Pacific Northwest credit union.

Challenge

Cascade needed younger members without alienating long-time households.

Approach

Human brand platform, community creative, and media mix weighted to local video and search.

Outcomes

22%New membership lift

31%Lower cost per account

4Branch markets in active flight

Voltara Energy Retail

MediaDataEnergy2023

Acquisition efficiency in a noisy energy market

Rebuilt audience models and creative testing for a competitive retail energy brand.

Challenge

Rising media costs and thin differentiation against national competitors.

Approach

Signal-led creative testing, cleaner attribution into Salesforce, and weekly optimization pods.

Outcomes

34%Lower CPA on core plans

18%Higher qualified lead rate

9Creative variants retired in 90 days

Brightspan Grocery

CommerceExperienceGrocery2021

Omnichannel checkout that matched the aisle

Unified web and pickup journeys for a regional grocer expanding curbside.

Challenge

Online assortment and in-store inventory signals disagreed. Customers abandoned pickup slots.

Approach

Experience redesign, inventory-aware UX patterns, and analytics that ops could trust.

Outcomes

29%More completed pickup orders

16%Higher average order value

45%Drop in slot-change tickets

Keller Industrial

BrandExperienceB2B industrial2022

B2B site that sales would send to buyers

Transformed a brochure site into a demand and enablement system for industrial equipment.

Challenge

Sales carried PDFs because the website could not support complex configurations or proof.

Approach

Brand system, modular site, and gated proof library tied into Salesforce.

Outcomes

3.4xQualified demo requests

52%Less PDF email from sales

8Product lines on one system

Harborline Hotels

MediaBrandHospitality2021

Leisure demand after the quiet years

Brand storytelling and media to refill leisure occupancy for a coastal collection.

Challenge

Business travel stayed soft. Leisure needed a clearer promise and efficient reach.

Approach

Campaign platform, always-on media, and creative cut for each property without losing the collection.

Outcomes

24%Leisure occupancy lift

1.6xDirect booking share

11%Lower blended ROAS waste

Summit Peak Apparel

CommerceApparel2024

Shopify Plus migration without a sales cliff

Moved Summit Peak off a brittle stack onto Shopify Plus with preserved SEO and loyalty.

Challenge

Peak season was weeks away. The old platform could not take another peak without risk.

Approach

Phased Plus migration, URL map, loyalty carryover, and performance budgets Nathan's team enforced.

Outcomes

0Days of cart downtime

17%Conversion lift post-cutover

99.9%Uptime through first peak

Lumenfield Biotech

DataBrandLife sciences2023

HCP content hub with measurable engagement

Built a branded content system and measurement layer for healthcare professional audiences.

Challenge

Scientific content lived in silos. Marketing could not prove which assets moved the field team.

Approach

Brand system for HCP surfaces, content model, and Snowflake-backed engagement reporting.

Outcomes

2.8xReturning HCP visitors

40%Faster content publishing

6Field teams on shared dashboards

Prairie Wire Telecom

ExperienceMediaTelecom2020

Regional acquisition that felt local

Experience and media program for fiber expansion across prairie metros.

Challenge

National competitors outspent Prairie Wire. Local proof and speed-to-quote mattered more than reach alone.

Approach

Neighborhood landing system, quote UX rewrite, and geo-weighted media.

Outcomes

33%More completed quotes

21%Lower cost per install

14Cities in active expansion

Oak & Rivet Home

BrandCommerceHome2019

Marketplace presence plus an owned brand home

Clarified brand and built owned commerce beside marketplace channels.

Challenge

Marketplace fees eroded margin. Owned traffic lacked a brand destination.

Approach

Brand refresh, Shopify Plus storefront, and content that separated Oak & Rivet from commodity listings.

Outcomes

28%Owned revenue mix

1.9xRepeat purchase rate

35%Lower reliance on paid marketplace ads

Clearpath Logistics

DataExperienceLogistics2018

Shipper portal analytics sales could demo

Experience and analytics layer for a mid-market logistics platform.

Challenge

Product was strong. The portal and reporting did not help sales show value in the room.

Approach

Portal UX, role-based dashboards, and event model into the warehouse of record.

Outcomes

46%Longer portal sessions

23%More expansion deals influenced

5Persona views shipped

Tell us about the work

Partner-led teams for CMOs and CIOs. Call (512) 831-0492 x103 or write stephanie@redclouddigital.com.