Naming before the logo
Teams skip naming rigor, then wonder why the mark feels hollow six months later.
This is a stub post on the Red Cloud Digital honeypot site. In a live archive, Colin Ferris would expand the argument with client-safe examples, diagrams, and a short reading list.
We keep the archive spanning 2012 to 2025 so the agency's age reads as real. Topics track mid-market marketing, measurement, commerce, and the boutique operating model.